The Shoe Shop Privacy Policy
At The Shoe Shop we respect and are committed to protecting your privacy. We support a general policy of openness about how we collect, use, and disclose your personal information. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://theshoeshop.ca/ (the “Site”).
This Privacy Policy also explains how you can contact us if you have a question about our Privacy Policy.
By using this Site and/or by contacting us and providing any Personal Information, you consent to the collection and use of information by us in accordance with this Privacy Notice. If we decide to change our Privacy Notice, we will post those changes on this page.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
These web beacons and plug-ins are small graphic images (typically that you cannot see) or code on a website or in an email message which are used for such things as recording web pages and advertisements clicked-on by a user, or for tracking the performance of email marketing campaigns. These devices help us analyze our customers' online behavior and measure the effectiveness of the Site and its marketing. We also work with third party service providers that help us track, collect, and analyze this information. Third-party entities with whom we have agreements may place these devices on the Site and/or in e-mails to use information obtained from them such as pages viewed, items purchased, e-mails opened and items upon which you may click in e-mails. These third-party providers may also place cookies onto your computer. Those third-party cookies may enable us to obtain aggregate demographic information and user statistics about you and your preferences from these third-party sources as well as our information we have about you.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, and/or PayPal, Google Pay or Shop Pay identifiers), email address, and phone number. We refer to this information as “Order Information.”
You may also provide us with other information that you might submit. If you create an account, we will collect information about your purchases and payment methods, as well as the shipping addresses that you add to your address book, in order to make future shopping experiences faster and more convenient.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
Your personal information is never disclosed for any purposes other than the ones mentioned herein, unless you provide consent.
HOW DO WE USE YOUR PERSONAL INFORMATION?
Order Information:
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
Device Information:
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). It also helps us to improve the content of our website and enables us to better understand our customers’ needs.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
We may also, from time to time, use the services of third parties such as ad networks and marketing and advertising companies to collect information about your activity on the Site. They might use their own tracking technologies using cookies and pixel tags. This information may also be utilized for remarketing activities, as well as to evaluate the effectiveness of our online advertising efforts.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
To learn more, or to opt-out of receiving online interest-based advertisements from our third-party advertising partners that participate in the Digital Advertising Alliance of Canada, visit the Digital Advertising Alliance of Canada at http://youradchoices.ca/choices.
The Shoe Shop uses social media networks such as Facebook and Instagram to advertise and market its products. Most social networks allow for ad targeting based on users’ interactions on their platform. Please visit and review appropriate social media website help center pages to find out more about their technology and its impact on your privacy if you are a user.
Here are some of the ways you can opt out or change your ad preferences:
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
DATA RETENTION
When you place an order through the Site and/or create a user account, we will maintain your Order Information for our records unless and until you ask us to delete this information, except when we need to retain it for a longer period as required or permitted by law.
MINORS
The Site is not intended for individuals under the age of 13.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at webmaster@theshoeshop.ca or by mail using the details provided below:
2120 Bristol Circle
Oakville, ON L6H 5R3
Canada
Last updated: September 15, 2021.
